⏱️ You Don't Need 100K Followers—You Need 100 Buyers. Here's How to Find Them

In partnership with

Go from AI overwhelmed to AI savvy professional

AI keeps coming up at work, but you still don't get it?

That's exactly why 1M+ professionals working at Google, Meta, and OpenAI read Superhuman AI daily.

Here's what you get:

• Daily AI news that matters for your career - Filtered from 1000s of sources so you know what affects your industry.

• Step-by-step tutorials you can use immediately - Real prompts and workflows that solve actual business problems.

• New AI tools tested and reviewed - We try everything to deliver tools that drive real results.

• All in just 3 minutes a day

Join 1M+ pros

Building your 6-figure business

With today’s technology and basic tools, growing your side hustle or business from zero to six figures is simpler than you think. In this week’s report, You Don't Need 100K Followers—You Need 100 Buyers, I will share the tools, strategies, and some easy-to-follow numbers on how to get started with building your six-figure business.

As always, this text-based report includes an audio version, online at VentureAIX.com

To maximize your learning experience, I recommend that you both read and listen to this report. Have a pen and notebook handy to write down the ideas that will surface in your mind while you are going through this report.

As a bonus, check out: Your First $10K Month: A Step-by-Step Game Plan for Solopreneurs

Share your questions and results with me. I’m here for you.

Here’s to your success,

Hugh Lee Johnson, publisher of Venture AIX Money and The Digital Nomad

Connect with me on LinkedIn or Twitter (X)

Listen, I've been in the entrepreneurship game for over three decades, and I've seen countless bright-eyed business dreamers get caught up in the follower frenzy. They spend months (sometimes years!) obsessing over their social media numbers while their bank account stays flatter than a cold pancake.

Here's the truth bomb that changed everything for me: You don't need 100,000 followers to build a six-figure business. You need 100 people who will actually buy from you.

Let me show you exactly how to find those golden 100 buyers—no fluff, just actionable strategies you can start implementing today.

The Math That Will Change Your Perspective

Before we dive in, let's do some quick math that'll make you feel a whole lot better about your "small" audience:

• 100 customers × $1,000 per year = $100,000 revenue

• 100 customers × $500 per year = $50,000 revenue

• 100 customers × $100 per year = $10,000 revenue

See? You don't need to be the next Mr. Beast. You need to find your people and serve them exceptionally well.

Step 1: Define Your Perfect Buyer (Not Your Perfect Follower)

Most entrepreneurs think backward. They try to appeal to everyone and end up appealing to no one. Instead, get laser-focused on who would actually pay you money.

Your Perfect Buyer Profile Should Include:

• What specific problem keeps them awake at night?

• How much money do they have to spend on solutions?

• Where do they hang out online and offline?

• What language do they use to describe their problems?

Free AI Tool to Help: Use ChatGPT or Claude to brainstorm buyer personas. Simply ask: "Help me create a detailed buyer persona for someone who would pay $X for a solution to [your problem]."

Step 2: Fish Where the Fish Are Swimming

Once you know who your buyers are, you need to go where they already gather. Forget about building an audience from scratch—find existing communities where your ideal customers are already hanging out.

Prime Fishing Spots for Buyers:

• LinkedIn groups in your industry

• Facebook communities related to your niche

• Reddit subreddits where people ask questions about your expertise

• Discord servers for professionals in your field

• Local meetups and networking events

• Industry conferences (even virtual ones)

Pro Tip: Don't immediately start pitching. Spend time genuinely helping people first. Trust me, when you solve someone's problem for free, they remember you when they need paid help.

Step 3: Create Content That Attracts Buyers (Not Just Browsers)

Here's where most people mess up: they create content to get likes, not to get customers. Your content should solve real problems that your ideal buyers are facing right now.

Content That Converts Followers into Buyers:

1. Problem-solving tutorials that show your expertise

2. Case studies of real results you've achieved

3. Behind-the-scenes content that builds trust

4. "Day in the life" posts that show your process

5. Tool recommendations that make people's lives easier

Free AI Content Tools:

• Jasper AI (free trial) for generating content ideas

• Copy.ai for writing compelling captions

• Canva's Magic Write for social media posts

• Grammarly to polish your writing

Step 4: The "Value First" Approach That Actually Works

I learned this lesson the hard way after 30+ years in business: people buy from those they trust, and trust comes from value.

The 80/20 Rule for Content:

• 80% valuable, free content that helps your audience

• 20% promotional content about your products/services

Ways to Deliver Massive Value:

• Answer questions in Facebook groups without pitching

• Create free mini-courses or PDF guides

• Offer free 15-minute strategy calls

• Share templates, checklists, or tools

• Write detailed how-to posts on LinkedIn

Step 5: Turn Conversations into Customers

This is where the magic happens. Once people know you, like you, and trust you, turning them into paying customers becomes natural.

Simple Conversion Strategies:

1. Direct message people who engage with your helpful content

2. Ask qualifying questions to understand their needs

3. Offer a small, low-risk solution first (under $100)

4. Follow up consistently but not annoyingly

5. Create urgency with limited-time offers

Free AI Tools for Sales:

• ChatGPT for writing follow-up email sequences

• Calendly for easy booking (with AI scheduling)

• Pipedrive (free plan) for tracking conversations

Step 6: The Power of "Good Enough" Marketing

Perfectionism is the enemy of profit. I've seen too many entrepreneurs spend months perfecting their website while their competitors are out there making money with "good enough" solutions.

Start with These Simple Tools:

• A basic website (use Wix or Squarespace)

• One social media platform where your buyers hang out

• A simple email list (Mailchimp's free plan works great)

• A way to accept payments (PayPal, Stripe, or Square)

Your Next Steps (Start Today!)

1. Define your perfect buyer using AI to brainstorm

2. Find 3-5 communities where they already exist

3. Start helping people without selling anything

4. Create one piece of valuable content per week

5. Engage in conversations and build relationships

Remember, building a real business isn't about going viral or getting featured on Forbes. It's about solving real problems for real people who are willing to pay for solutions.

You've got this. Now stop scrolling social media to check your follower count and start building relationships with your future customers.

Ready to turn your expertise into income? The journey from employee to entrepreneur starts with one conversation, one piece of helpful content, and one person who needs exactly what you offer.