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In this week’s Report, I’ll be sharing some life-changing tools and ideas on how you can become “Known.”

Whether you realize it or not, you are known by your co-workers, business associates, friends, and family for “something”. What is that “something”? That depends on what those people observe you say, do, or be.

This Report will help you take control and shape what you want to be known for, growing it into a meaningful lifestyle and a prosperous business. Once you are conscience of the tools and techniques included here, you will start to become the master of your own image, and build influence wherever you interact with others.

One of the many discoveries of building a full life is realizing that in the end, it’s not about you. Your life is ultimately about the people that you positively touch and inspire with your presence.

Share a link to this Report with anyone in your life who it may help. Please share your feedback and story with me.

As always, there’s an audio version of this Report on the website.

Here’s to your success,

Hugh Lee Johnson, publisher of Venture AIX Money & The Digital Nomad

Connect with me on X or LinkedIn

How to Become 'Known' Without Going Viral or Dancing on Camera

Let's be honest: not everyone wants to break into a trending dance routine or chase viral fame like it's the last slice of pizza at a party. And guess what? You don't have to.

Building a recognizable personal brand doesn't require you to embarrass yourself on TikTok or pray to the algorithm gods. In fact, some of the most successful entrepreneurs I know have never once pointed at floating text or lip-synced to a trending audio.

Here's the truth: being "known" is simply about being consistently helpful to the right people.

Let me show you how to do exactly that—without the jazz hands.

Why "Viral" Is Overrated (And Often Useless)

Going viral sounds exciting until you realize that 99% of viral moments lead nowhere. You might get 2 million views on a video about your cat wearing a tiny hat, but does that translate to customers for your consulting business? Probably not.

What you actually need is to be known by the right 100-1,000 people who care about what you do. Think of it as building a campfire, not a fireworks show. One keeps you warm for years; the other fizzles out in seconds.

The "Helpful Human" Strategy

Instead of chasing trends, focus on being the person who shows up consistently with valuable insights. Here's your game plan:

1. Pick Your Platform (Just One to Start)

Don't spread yourself too thin. Choose where your ideal audience already hangs out:

• LinkedIn for B2B and professional services

• Twitter/X for tech, AI, and real-time conversations

• Instagram for visual businesses and lifestyle brands

• Email newsletters for anyone who wants to own their audience

Pick one. Master it. Then expand if you want.

2. Create the "Coffee Chat" Content

Imagine you're having coffee with someone who needs your help. What would you tell them? That's your content.

Share:

• Quick tips they can use today

• Lessons from your mistakes (people love these!)

• Behind the scenes of your journey

• Simple how-to guides

• Your honest opinions on industry topics

Pro tip: Your "embarrassing failures that taught you something" posts will often perform better than your "look how successful I am" posts. We're all human. People connect with real stories.

3. The 5-3-2 Content Formula

Out of every 10 posts you share:

• 5 should be helpful/educational (solve a problem)

• 3 should be engaging/conversational (ask questions, start discussions)

• 2 can be about your offers (soft sells, not pushy)

This keeps you valuable without being salesy or boring.

Free AI Tools to Make This Stupidly Easy

You don't need a marketing degree or a content team. You just need these free tools:

For Content Ideas:

• ChatGPT (free version) - Ask it: "Give me 20 content ideas for [your niche] that solve common problems"

• Claude.ai (free) - Great for brainstorming and refining your unique angles

For Writing Help:

• Notion AI (free trial) - Helps you polish your writing and maintain consistency

• Grammarly (free version) - Catches those embarrassing typos before you hit publish

For Repurposing Content:

• OpusClip (free tier) - Turns long videos into short clips without the dancing

• Descript (free version) - Edit videos by editing text (seriously magical)

For Social Media Management:

• Buffer (free plan) - Schedule posts across platforms

• Canva (free version) - Create professional graphics without design skills

For Newsletter Building:

• Beehiiv (free tier) - Beautiful newsletters that are easy to set up

• Substack (free) - Simple platform to start building your email list

The "Engagement Loop" That Makes You Memorable

Being known isn't just about broadcasting—it's about conversations. Here's what takes 15 minutes a day but multiplies your visibility:

1. Comment meaningfully on 5-10 posts from people in your niche

2. Reply to everyone who comments on your content

3. Share others' content with your own insights added

4. Send genuine DMs to people doing cool stuff (not sales pitches!)

Think of social media as a neighborhood cookout, not a megaphone competition. The person who brings good food and has great conversations gets invited back. The person who just shouts about themselves? Not so much.

Your 30-Day "Get Known" Action Plan

Week 1-2: Set up your profiles, create 10 pieces of content using AI tools, and schedule them out

Week 3-4: Post consistently (3-5x per week), engage with 10 people daily, track what resonates

Month 2+: Refine based on what works, start building relationships, watch opportunities appear

The Bottom Line

You don't need to go viral to build a business. You need to be helpful, consistent, and genuine. You need to show up where your people are and actually care about solving their problems.

The entrepreneurs making real money aren't the ones with millions of followers—they're the ones with thousands of the right followers who know, like, and trust them.

So put down the ring light, step away from the dance tutorials, and just start being consistently useful. Your future customers are looking for someone exactly like you—they just need to find you first.

And now you know how to make that happen.

What's one thing you could share today that would help someone in your niche? Start there.

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Where to find high-intent holiday shoppers

Let’s be real: most brands are targeting the same people this holiday season. “Shoppers 25–54 interested in gifts.” Sound familiar? That's why CPMs spike and conversion rates tank.

Speedeon’s Holiday Audience Guide breaks down the specific digital audience segments that actually perform—from early-bird deal hunters actively comparing prices to last-minute panic buyers with high purchase intent. These aren't demographic guesses.

And our behavioral audiences are built on actual shopping signals and real-world data —the same approach we use for clients like FanDuel and HelloFresh."

You'll get the exact audiences, when to deploy them, which platforms work best, and what kind of performance to expect.

Download the guide and get smarter about your holiday targeting before the holiday rush hits.

See the Holiday Audience Guide